V&A Late Friday : Hackney Wick Takeover

V&A Musuem, London UK

Foxtrot had been invited to take part of the Friday Late : Hackney Wick Takeover event at Victoria & Albert Museum in London.
For this project, we have set up a parody “souvenir shop” of Hackney Wick. In a wooden kiosk we were presenting Hackney Wick memorabilias such as…

  • Original pieces of the Olympic blue fence, given with its authenticity certificate
  • “Hello/Kisses from Hackney Wick” postcards, made with views of Hackney Wick, and urban planners 3D images
  • Posters made by true artists of Hackney Wick, especially for the event
  • Artist kits, just what people needs to become a real artist. Three kit were proposed : “The Starving Artist Kit”, “The Street Art Artist Kit” , “The Hipster Artist Kit”
  • Photo booth with Hackney Wick backgrounds. The public were invited to be photographed in front of Hackney Wick’s iconic sights and attractions, a way to pretend they have been there…

Hackney Wick is proudly presented by the local press as “the world’s largest number of artists and studio spaces per square metre”. Hackney Wick’s status as a vibrant hub of artistic energy has led to the area becoming a destination for visitors. The creative atmosphere has also encouraged opportune developers to advertise Hackney Wick as a place of culture and art which is becoming a touristic attraction. The parody ‘souvenir shop’ would aim to critique this branding, start debate about these clichés and their influence on this transforming area. By presenting local symbols to the public in the context of the souvenir shop, it will both showcase the area to the public and encourage them to form their own perspectives on how the area is represented.

Photos Credit : Victoria & Albert Museum / Foxtrot
More photos of the event here